Snow Software appoints Microsoft veteran Barry Friedman to drive ITSM & ITAM vendor alliances

23 February 2016, Austin TX: Snow Software, the leading developer of on-premise and hosted Software Asset Management (SAM) technologies, today announced that Barry Friedman has joined the company in the role of Vice President, Vendor Alliances. 

Friedman will focus on increasing Snow’s penetration into technology sectors complementary to its core Software Asset Management market, specifically establishing close relationships with leading ITSM and ITAM platform vendors. 

Friedman previously held the positon of Director SAM Tools & Technologies at Microsoft Corp. He has also held senior roles with AIG and Siemens. 

Jan Gottlander, Group Vice President at Snow Software, welcomed Friedman to the growing team: “It is clear that Software Asset Management is increasing both its scope and its value to other areas of IT operations. We’ve already invested heavily in creating out-of-the-box integrations with ITAM and ITSM platforms that help organizations leverage the value of SAM intelligence in new ways.  Barry will continue this work and create closer working relationships between Snow and complementary solution vendors.” 

Snow’s SAM platform can be integrated with 20+ inventory ITSM and ITAM solutions, including Microsoft SCCM, ServiceNOW, Altiris, BMC ADDM, IBM ILMT and more. 

Friedman commented on his appointment: “Snow has clearly established itself as the leading dedicated developer of SAM solutions. Our opportunity now is to help other vendors and our joint customers leverage the full value of the SAM intelligence that can be provided by the Snow platform.” 

In addition to certified partnerships with vendors such as Microsoft, SAP, Oracle and RedHat, Snow has a dedicated program for alliances with Independent Software Vendors.  

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About Snow Software

Whether it’s through lack of control, lack of understanding or lack of compliance, Snow ( believes that most organizations today end up paying too high a price for their software. 

Headquartered in Stockholm, Sweden, Snow Software is the largest dedicated developer of Software Asset Management solutions, designed to ensure that the $326 billion spent every year on enterprise software is money well spent – ensuring organizations have the appropriate licenses for the software they use – not too many, not too few.

With more local offices and regional support centres than any others vendor, over 6,000 organizations around the world rely on Snow Software’s on-premise and cloud-based SAM platforms to manage software licensing across more than 11 million devices, from mobile to desktop, data centre to the cloud. 


For the latest information about Snow, please visit:

Web: www.snowsoftware.comTwitter: @snowsoftware