Technology Intelligence is the Future of Software Asset Management

Snow announces a major milestone on the journey towards providing a single integrated platform for technology insight and manageability across on-premises and cloud environments.

Today we are excited to announce a major milestone on our journey towards providing a single integrated platform for technology insight and manageability across on-premises and cloud environments. With this launch, Snow is fully embracing technology intelligence as the future of software asset management. We see this as an expansion of the category, and a formal recognition that traditional software is only one part of the equation within the increasingly complex IT landscape.

Snow’s new technology intelligence suite is comprised of five products that solve key business outcomes wherever help is needed – software, hardware, SaaS or IaaS.

Spend Optimizer: Supplies intelligence on how to reduce technology spend by right-sizing environments based on detailed usage information, what-if scenarios and product use rights in contract and entitlements.

Productivity Optimizer: Increases productivity and optimizes costs by automating lifecycle management. Key capabilities within this product include cloud optimization for Amazon Web Services, Microsoft Azure and Google Compute Engine.

Risk Monitor: Gives IT, compliance and security teams the intelligence to prioritize which applications across the organization pose the largest risks due to Personally Identifiable Information (PII) and unremediated software vulnerabilities.

ITSM Enhancer: Improves CMDB data quality by augmenting existing data to help IT to get the most value from their ITSM investment through improved customer satisfaction.

Each of these new products is built from the proven technologies that have made Snow a leader in our space, such as Snow License Manager and Automation Platform. Over the next few weeks, we will dive into each of the individual products providing insights into key use cases and differentiators. For readers who want to know why Snow believes technology intelligence is the future of software asset management, continue reading below.

[Click Here for a Demo of Snow’s Technology Intelligence Platform]


The future of software asset management (SAM) unites hardware asset management (HAM), SaaS management and cloud management platforms (CMP). As an industry we have treated these mostly as separate disciplines, and Snow is no exception. We built a business selling SAM as the core of our platform and developed add-on products to SAM as customers required deeper insights into hardware, SaaS and IaaS.

While Snow and our peers have adapted to the disruption of cloud shift through acquisitions or increased product functionality, we have not truly embraced the obvious. The past decade of innovation has blurred the lines between hardware, software, cloud applications and cloud infrastructure to the point that customers need solutions that are aware of these different technologies and integrate around them accordingly.

Simply put, customers need intelligence across software, hardware, SaaS and IaaS – not multiple platforms covering individual silos. Technology intelligence is our vision of how to meet this need.


In 1999, Salesforce revolutionized the market for enterprise software with the launch of the first SaaS model. Seven years later, Amazon changed the course of IT history when it began offering IT infrastructure services to businesses in the form of web services – now commonly known as cloud computing.

Since the launch of Salesforce and Amazon Web Services, cloud shift has impacted all IT markets including software asset management, where Snow Software has been named a Leader on the 2019 Gartner Magic Quadrant.1 From audit defense to optimizing technology spend, there is not use case in our industry that has not been disrupted by cloud shift.


In our research, we have identified five primary challenges that organizations are currently facing due to cloud shift:



Technology intelligence is Snow’s vision to address the challenges organizations have managing technology consumption and spend in the age of the cloud.

By fully integrating software, hardware, SaaS and cloud management, technology intelligence will help today’s technology guardians solve the challenges that cloud shift has brought their organization without impeding its innovation.

Click here to learn how to improve your business with Snow’s agent-based intelligence platform, backed by the industry’s only crowd-sourced data intelligence service.


1 Gartner, “Magic Quadrant for Software Asset Management Tools” by Roger Williams, Matt Corsi, Ryan Steffani, April 24, 2019.