Snow Software Launches Agentless Optimization of Azure Hybrid Benefit for Windows Server, Expands Discovery of AI Applications and Delivers Improved Partner Capabilities on Snow Atlas

New features bridge the gap between ITAM and FinOps by focusing on what is running inside cloud environments, while providing further coverage across IT landscapes

Stockholm and Austin, Texas — October 12, 2023Snow Software, the global leader in technology intelligence, today announced new innovations available on Snow Atlas to empower customers with the intelligence to optimize growing SaaS and cloud infrastructure spend and reduce data leakage in the enterprise. The breadth of new offerings includes agentless optimization of Azure Hybrid Benefit for Windows Server, enhanced SaaS application discovery to identify non-compliant generative AI tools, deeper user-based cost analysis of SaaS spend and expanded visibility into software running in container environments.

“Technology is a significant investment for most organizations, as IDC predicts IT spending will continue to increase to $3.25 trillion in 20231,” said Sanjay Castelino, Chief Product and Customer Officer at Snow. “However, it is incredibly challenging for most organizations to understand exactly what they are using and how much they are spending. That’s why we continue to develop new capabilities that create further transparency into complex IT environments. We believe organizations should be able to identify and understand not just what SaaS applications they are running, for example, but what the total monthly costs are by user. The context of these insights and the ability to immediately act on them are a powerful form of intelligence — one that positively informs strategic business decisions, creates budget predictability and demonstrates the value of an entire tech stack. That’s Technology Intelligence realized.”

FinOps and ITAM Save Costs With Agentless Azure Hybrid Benefits for Windows Server

Cloud services are increasingly consumed directly by distributed development teams, to the point that the spend on cloud has become a clearly visible line item on an organizational expense sheet. This is often exacerbated by cloud providers bundling the cost of software licenses like Windows Server and SQL Server within the rate for a virtual machine (VM) or platform service. This results in organizations purchasing software licenses twice – once for on-premises, and a second time in the cloud.

Azure Hybrid Benefit allows organizations to apply their already-purchased licenses for Windows Server to their virtual machines on Microsoft Azure, reducing the cost of that virtual machine by up to 80% over standard pay-as-you-go and reserved VM instance rates. However, many FinOps and IT Asset Management (ITAM) teams lack the knowledge or experience to take advantage of potential savings offered by the Azure Hybrid Benefit program.

Curb SaaS Sprawl with Snow SaaS Management

Despite a year of economic uncertainty and a renewed focus on efficiency for many organizations, Gartner predicts SaaS spending will increase this year by 17.9%, totaling $197 billion2. Increased spending in SaaS also follows the news that many SaaS vendors are raising the prices of their products this year. Ultimately, these market movements suggest organizations need to be especially focused on their entire SaaS application portfolio and the overall costs, or risk overspending and uncontrolled sprawl.

Snow SaaS Management provides organizations with the ability to uncover and manage their SaaS applications, including free or unapproved applications. The fourth-generation SaaS management solution offers the most complete discovery engine available on the market. Recently announced in general availability, Snow SaaS Management contains even more new features and enhanced capabilities, such as:

Identify Software Running Inside Containers with Snow Atlas

Gaining a unified view across container environments is incredibly difficult, yet these environments contain a wealth of detail on software and SaaS activities. Without this intelligence, organizations lack a significant amount of insight on not only what technologies are running in their IT landscape, but how much and why. That’s where Snow Atlas comes in, which includes:

Bolstering Partner Capabilities for Snow Atlas

Following the launch of the new and improved Snow Partner Program, Snow has introduced a new set of capabilities for partners on the Snow Atlas platform. Snow Atlas can help partners deliver greater value to customers.

These new features offer partners even more insights and support to create centralized monitoring of customer environments with both summarized views and detailed insights. This intelligence provides partners with the opportunity to guide their customers on cost optimization and risk mitigation strategies.

The number of new features released on Snow Atlas exemplifies a commitment to innovation, delivered continuously to ensure improvements and updates can keep up with a constantly changing IT landscape. Since its general availability in June 2022, Snow Atlas has been adopted by more than 100 customers around the world – representing around 1.5 million devices on the platform. The popularity of Snow Atlas in addition to Snow’s on-premises offerings, is propelling the Company’s ability to help organizations effectively unlock critical business and operational insights buried within the technology stack.

To learn more about these new capabilities on Snow Atlas and how you can manage your SaaS and cloud spend, be sure to visit:

1 Source: IDC, World Wide Black Book, April 2023

2 Source: Gartner, “Forecast: Public Cloud Services, Worldwide, 2021-2027, 1Q23 Update” April 2023

About Snow Software

Snow Software is changing the way organizations understand and manage their technology consumption. Our technology intelligence platform provides comprehensive visibility and contextual insight across software, SaaS, hardware and cloud. With Snow, IT leaders can effectively optimize resources, enhance performance and enable operational agility in a hybrid world. To learn more, visit

PR Contact:

Ciri Haugh
Snow Software

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PAN Communications