Snow Software enhances enterprise and data center asset management with Snow License Manager 8

16 May, 2016 – Snow Software, the leading developer of Software Asset Management (SAM) solutions, today launched Snow License Manager 8. A major leap forward in software license optimization technologies, the release reflects the role of the data center at the heart of the organization. Holding up to 70% of an organization’s software assets, data centers present complexities with licensing, requiring significant automation, preventing effective software optimization.

Snow License Manager 8 delivers license management and software optimization across the organization by enabling greater transparency, forecasting and reporting. This latest generation of SAM brings more value to stakeholders, including C-level executives and SAM managers. In addition to its management functionality, reporting and forecasting capabilities make SAM a strategic business function capable of supporting current and future software planning needs.

Snow License Manager 8 supports businesses with:

“Organizations have long used SAM to manage licenses, but the future of software will demand a user-centric approach to managing and optimizing software consumption, whatever the application or device. Software is a business asset and as organizations seek to gain more value from it, the resources they need to ensure this is effective have to become more intelligent and intuitive,” said Peter Björkman, CTO at Snow Software. “For this reason, SAM will become a platform for the entire organization to play an active role in the optimization of software use and cost management.” 

Data centers are one of the most complex areas for the organization to manage and optimize license use. As a result, data centers have the greatest potential for optimization and cost-savings. Capacity-based licensing can often result in double licensing and compliance risks. Snow License Manager 8 addresses these challenges with functionality specifically for managing, mapping and cataloging data center environments. For example, ensuring optimized use of full upgrade and downgrade entitlements, and automatically applying processor core factor licensing for Microsoft and Oracle software.

“Optimizing and managing data center software is a growing focus area for the SAM manager and for IT. The complexity of this environment and the resource drain any potential audits would cause means there are significant gains and losses to be made. Snow is investing in this new battleground now as we know many of our customers’ software optimization needs will soon rely on this,” Björkman added.

For more information on the Snow License Manager 8, please visit: 


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About Snow Software

Whether it’s through lack of control, lack of understanding or lack of compliance, Snow ( believes that most organizations today end up paying too high a price for their software. Headquartered in Stockholm, Sweden, Snow Software is the largest dedicated developer of Software Asset Management solutions, designed to ensure that the $326 billion spent every year on enterprise software is money well spent – ensuring organizations have the appropriate licenses for the software they use – not too many, not too few.

With more local offices and regional support centers than any other vendor, over 6,000 organizations around the world rely on Snow Software’s on-premise and cloud-based SAM platforms to manage software licensing across more than 11 million devices, from mobile to desktop, data center to the cloud. 

For the latest information about Snow, please visit: Web: www.snowsoftware.comTwitter: @snowsoftware