Snow breaks the boundaries of SAM by licensing key technologies to world-leading software vendors

Austin, January 17, 2018 – Snow Software (Snow), the global leader in Software Asset Management (SAM) and cloud spend management solutions, today announced the launch of its OEM Program. OEM partners can now rapidly enrich their solutions by leveraging Snow’s world-class asset management technologies. This will enable them to discover, recognize and monitor consumption of commercially-licensable applications running in their customers’ IT estates.

Snow provides OEM partners with a comprehensive, consolidated and normalized view of all enterprise assets across on-premise, cloud and mobile, enabling them to better monetize their products and services, and differentiate from competition. OEMs will be able to integrate Snow’s repository of asset, configuration and risk data to provide additional value with add-ons to their existing offerings. The program goes beyond software optimization and includes OEM components for:

Snow’s asset management software catalog is the most comprehensive in the world, and it includes more than 515,000 applications, 81,000 vendors, and 1,021,000 SKUs. This catalog of ready-made asset data will enable OEMs to accelerate time to market and eliminate resource-intensive data gathering.

Axel Kling, CEO, Snow Software: “To stay competitive and meet rapidly evolving customer demands, software vendors have to be agile and constantly innovate to deliver greater functionality and value. By providing our OEM partners with access to the world’s most comprehensive asset management software catalog, we provide them with a new opportunity for innovation. Through this collaboration we enrich their offerings by integrating them with our best-of-breed SAM technologies.”

For more information on the program and details of how to join, visit:

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