Power Up with Snow’s New Partner Program

Our partner philosophy is simple. We believe that through strong partnerships, we can achieve exponentially better results for our customers, our partners and for Snow.


Over the past few months, Snow has reached some huge milestones as a company, from surpassing $100 million ARR and launching our new brand, to being recognized as a Leader in both the 2020 Gartner Magic Quadrant for Software Asset Management Tools and the 2020 Gartner Magic Quadrant for Cloud Management Platforms. Now we are continuing that momentum with our partners, who have helped make these achievements possible. We’re excited to announce the new Snow Partner Program, which will officially launch in January 2021.

Here at Snow, our partner philosophy is simple. We believe that through strong partnerships, we can achieve exponentially better results – for our customers, for our partners and for Snow. Our enhanced program will closely align our business strategy to our partners, rewarding them for the value they deliver to customers and Snow throughout the customer lifecycle.

We are investing in the success of our partners like never before, and the results will both increase partner profitability and drive long-term customer loyalty. Here are some of the ways you can power up your partnership with Snow.

Empower customers

The new partner program puts customer success front and center. Our top priority is to ensure customers realize value throughout their entire journey with Snow. Especially now, as organizations face new challenges with supporting remote work alongside shifting budgets and increasing cloud costs, it is critical that both Snow and our partners can help customers navigate this uncertainty. Industry-leading standards for customer satisfaction and success planning are woven throughout the new program to ensure we are jointly delivering the right outcomes.

Win together

Partners are an extension of our team, and that means we take a unified approach to the sales process. Enhanced benefits include new co-branding, co-marketing and market development opportunities, as well as special pricing and incentives. Ultimately our goal is to increase partner profitability, enabling everyone to scale up together. We are also committed to empowering our partners to leverage Snow’s entire Technology Intelligence Platform to reach a wider audience and provide more advanced solutions to current customers. New training and consulting support will be rolled out with the program launch.

Deliver together

The benefits don’t stop when a deal is signed. Far from it – we want to deliver results through the entire customer lifecycle. We are making a significant investment in enablement, including solutions consulting, services delivery and more. Alongside this investment, we will provide rewards for renewals and expansion. We want our partners across the world to continue to be a pillar of stability for our customers as they evolve their IT strategies to fit the new normal.

Grow with Snow

We’re making it easier than ever for partners of all sizes to do business with us. To accommodate a wide range of partners at different stages, we will offer three new partnership levels: Certified, Expert and Elite

What our partners are saying

We asked some of our partners to give us their thoughts on the new program and the opportunity with Snow, and here’s what they had to say: 

“Snow is a significant partner for SoftwareONE – we’ve been working together for more than a decade to help our joint customers ensure they are getting value from their software estate and overall technology investments. With Snow, we’re able to provide customers with a broad set of capabilities and technologies to address a variety of software asset management challenges but what really stands out are the rapid implementation cycles, a compelling UI and rapid time to realized value. The new Snow Partner Program will continue to strengthen the relationship between Snow and SoftwareONE as it rewards partners who grow together, which has been at the core of our partnership since day one.”

-Kevin Hooton, North American Consulting Lead at SoftwareONE

“Anglepoint has been a Snow partner for over five years. Both companies are top-of-class thought and technology leaders in the SAM/ITAM industry. Gartner recently reinforced this by recognizing both Snow and Anglepoint as ‘Leaders’ in the SAM Tools and SAM Managed Services Magic Quadrants, respectively. Through our combined expertise, Anglepoint and Snow ensure that our mutual clients enjoy the fastest route to value to developing an actionable and sustainable SAM program. Snow’s new partner program will drive greater value to the market through strategic alignment of core capabilities and competencies to ensure our clients’ success.”

-Ben Wilcox, Vice President, Business Development at Anglepoint

“Having Snow in our portfolio enables us to build a trust advisor relationship with our customer, and go beyond just filling the role of a supplier. Snow provides us the ability to demonstrate to our customer that visibility into their contracts, software and hardware are the best option for their overall business strategy. We believe that the first step in the Digital Transformation journey is having full visibility of the entire IT landscape that the company will need to understand in order to make strategic data-driven decisions, and Snow provides the comprehensive view and unmatched insights that are critical for our customers.”

-Arthur Henrique Homma, Product Manager, Brasoftware

“Snow’s global reach yet agility and quick response to Crayon’s customer requests, opportunities or suggestions is one of the most significant strengths of our partnership – and Snow as a whole. The Snow technology intelligence platform has been proven to continuously improve with new features and capabilities, based on customer demand and market trends, which mirror the evolution of Crayon’s robust services offering. As a result, the new partner program is another big step forward for the Snow-Crayon relationship, and will enable us to have an even stronger go-to-market together with Snow. We welcome and appreciate their focus on rewarding partners based on customer satisfaction and experience, and believe this fortifies our unique joint value proposition in the market.”

-Ulrik Roland, Group Vice President, Software & Cloud Advisory at Crayon Group

We’re very excited to begin this journey with our partners. Ready to see how you can power up with Snow’s partner program? Get in touch with our partner team at partnerdesk@snowsoftware.com for more information.