Snow Software Launches Global Partner Program to Reflect International Growth

1 March, 2016 – Snow Software has launched a new global partner program to help scale customer relationships and support its rapidly growing partner base around the world. In doing so, the company aims to drive growth with higher value multi-market customers, while giving partners the opportunity to increase revenues through software licensing, services and support. 

Snow Software partners include large global systems integrators and local Software Asset Management (SAM) specialists. They will now benefit from a three-tier program that recognizes excellence and expertise for all partners, whether global, regional, or local, in helping customers with SAM requirements.

Demand for SAM technologies and services is increasing, driven by companies recognizing the need to manage software use across all devices, from mobile to desktop and data center to cloud, and to avoid compliance fines. 

The growth anticipated for partners is reflected in Snow Software’s impressive performance to date and high growth targets. In 2015, the company grew revenues 90% year-on-year. It currently has a direct presence in 18 countries with reach into all major markets, with plans for five new offices in 2016. This program recognizes the importance of Snow Software’s channel in continuing to deliver this success, especially in new geographical markets as Snow Software continues expanding its customer base. 

The program now consists of three tiers for all partners around the world: Authorized, Gold and Platinum, each level reflecting the level of commitment and partner expertise in advising customers. Gartner predicts that hosted SAM services will grow 10 times faster than on-premise solutions over the next few years. As such, the highest level, Platinum, has been designed to recognize growing customer demand for cloud-based Software Asset Management services. 

Jan Gottlander, Group Vice President, Snow Software, commented: “Demand for software asset management, in particular cloud-based, is not limited to a region or market, it’s a global opportunity for both Snow and our partners. We recognize that enabling that growth for our partners around the world and offering a consistent experience is crucial in meeting demand and securing the future success of Snow’s partners.”

The program is available to systems integrators, outsourcers, business consultancies, resellers and SAM consultancies. It covers both on-premise license sales and own-brand Managed SAM Services. For more information about the partner program, visit


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About Snow Software

Whether it’s through lack of control, lack of understanding or lack of compliance, Snow ( believes that most organizations today end up paying too high a price for their software.

Headquartered in Stockholm, Sweden, Snow Software is the largest dedicated developer of Software Asset Management solutions, designed to ensure that the $326 billion spent every year on enterprise software is money well spent – ensuring organizations have the appropriate licenses for the software they use – not too many, not too few.

With more local offices and regional support centers than any other vendor, over 6,000 organizations around the world rely on Snow Software’s on-premise and cloud-based SAM platforms to manage software licensing across more than 11 million devices, from mobile to desktop, data center to the cloud. 

For the latest information about Snow, please visit: 

Web: www.snowsoftware.comTwitter: @snowsoftware