Snow Software expands operations in South America with Brazil office

Snow Software, a leading vendor of Software Asset Management solutions designed to help organizations minimize their license compliance risks while optimizing the availability and cost of software, today announced the opening of its latest regional office in Sao Paulo, Brazil. 

The Snow Software operation in South America will be led by Regional Business Manager, Petter Dalén, who joins Snow with 15 years’ experience of international enterprise software sales, most recently with Ditatel SA. With IT analysts quoting well-above average growth rates in software spend across regions such as Latin America, Brazil was a natural expansion target for an aggressive software company like Snow.  According to Snow Software Vice President of International Business Development, Jan Gottlander: “We see a huge opportunity in Latin America for two reasons. First, we are definitely seeing an increase in audit activities by the major software vendors which will be costly for organizations that are not in control of their software compliance.  Second, in parallel we are also seeing more organizations recognizing the benefits of proactive software asset management as they look to reduce their software expenditure.”

Brazil represents Snow Software’s ninth regional office, joining those in the United States, United Kingdom, Sweden, Germany, Denmark, Holland, Norway and Hong Kong.  As with its other global operations, Snow believes a large part of its growth in Latin America will come from recruiting expert channel partners. Organizations interested in increasing their Software Asset Management revenue, or looking to launch new services should contact Regional Business Manager: Petter Dalén on +55 11 98865-7567.

Snow Software is teaming up with its global partner, SoftwareONE to jointly present at the upcoming Gartner Symposium / IT Expo in Sao Paulo, 4-7 November.  The partners will demonstrate the benefits of a SAM platform, for both on-premise solutions and managed services.