Snow Brings New Expertise to Customers & Partners with Industry Analyst Appointment

AUSTIN, USA. January 22, 2018:   Snow Software (Snow), the global leader in Software Asset Management (SAM) and Cloud Spend Management solutions today announced that Victoria Barber, one of the most respected SAM analysts in the world has been appointed Director in its Product Strategy Group.

Barber joins Snow after eight years as a Research Director at Gartner Inc., where she helped countless organizations embrace SAM best practices.  In addition to authoring and contributing to more than 100 research and advice papers, Barber has been a regular speaker at global events. 

Barber joins the company as a Director in the Product Strategy Group which is headed by Senior Vice President, Product Strategy, Matt Fisher. 

Fisher said: “We’ve always evangelized that effective IT Asset Management goes beyond technology, and to drive best practice needs a holistic program to also address people and processes. This is where Victoria brings a wealth of expertise and experience that will help our customers better understand how to build effective SAM capabilities on the Snow platform. By establishing close working relationships with customers and partners, she will help ensure that Snow continues to stay ahead of market needs and build solutions that deliver real value.” 

In addition to advising organizations on how to organize and prioritize their Software Asset Management programs, Barber will expand her speaking presence, representing Snow at industry events around the world and provide best practice advice to our customer, partner and prospect community

Barber added: “Snow has demonstrated its commitment to best-in-class SAM which is evident from its consistent accolades, strong online customer community (Snow Globe), a successful advocacy program and the largest gathering of SAM professionals at its user conferences. I’m incredibly excited about building on this customer commitment and ensuring organizations which choose the Snow platform have all the capabilities in place to fully benefit from this fantastic technology.”

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