Snow accelerates ServiceNow implementations & drives wider CMDB adoption

17 November 2016, Stockholm – Snow Software, the leading developer of Software Asset Management (SAM) solutions, today announced its new Snow for ServiceNow solution, which helps organizations take full advantage of the Product Catalog, Service Catalog and CMDB functions in the popular IT Service Management solution.

Snow for ServiceNow makes it faster for organizations to implement ServiceNow. By automatically populating the ServiceNow CMDB with accurate data on all hardware and software assets, plus details of current software license allocations and availability, Snow for ServiceNow can save hundreds of hours of manual configuration and setup time.

A key feature of Snow for ServiceNow is the ability to automate the process of creating software and hardware models, which support many of the ITSM processes at the heart of any ServiceNow implementation. Populating accurate software models into the CMDB allows organizations to take full advantage of the Product Catalog and Service Catalog features in ServiceNow, which in turn enables self-service and higher levels of user adoption and satisfaction.

Peter Bjorkman, CTO of Snow Software commented: “With a large common customer base between us, there is a strong driver to use the asset and license intelligence provided by the Snow SAM platform to automatically populate the ServiceNow instance. Customers see an immediate tangible benefit of having the ability to deliver IT services without the usual high level of consultancy fees.”

The Snow SAM platform is the most popular in the world, with around 6,000 customer organizations globally relying on it to manage the licensing and consumption from all major software vendors across all platforms, from mobile to desktop, datacenter to cloud.

For more information on Snow for ServiceNow, visit 

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About Snow Software

Whether it’s through lack of control, lack of understanding or lack of compliance, Snow ( believes that most organizations today end up paying too high a price for their software.

Headquartered in Stockholm, Sweden, Snow Software is the largest dedicated developer of Software Asset Management solutions, designed to ensure that the $326 billion spent every year on enterprise software is money well spent – ensuring organizations have the appropriate licenses for the software they use – not too many, not too few.

With more local offices and regional support centers than any other vendor, over 6,000 organizations around the world rely on Snow Software’s on-premise and cloud-based SAM platforms to manage software licensing across more than 11 million devices, from mobile to desktop, data center to the cloud.

For the latest information about Snow, please visit:


Twitter: @snowsoftware