IT Leaders Craving Insights on Generative AI Use, Finds New Snow Software SaaS Management Survey

SaaS security remains a top priority for IT leaders, with 23% stating AI applications were most concerning

Stockholm and Austin, Texas – August 24, 2023 – Snow Software, the global leader in technology intelligence, today unveiled new data suggesting IT leaders are grappling with anxiety over the risks of generative AI despite continued confidence in their software-as-a-service (SaaS) security posture. The latest study, which surveyed 1,000 IT leaders, looks at shifting challenges and opportunities facing IT leaders managing SaaS.

Ninety-six percent of respondents indicated they were still ‘confident or very confident’ in their organization’s SaaS security measures, and yet, ‘managing the security of SaaS applications’ is the top challenge for IT leaders.

IT leaders must now factor the effects of generative AI, such as ChatGPT, into their overall SaaS security approach. Twenty-three percent of respondents said generative AI applications are the most concerning SaaS security issue. When asked how IT leaders would feel if a SaaS vendor used generative AI without their knowledge, more than half (57%) said they would feel alarmed and would require more information from the vendor.

A recent report from Forrester corroborates this claim, suggesting organizations need to balance the risks of AI, including regulations and intellectual property concerns in order to see the expected return on investment.

“IT leaders have to walk a fine line, between minimizing risk and creating efficiencies, while still realizing growth to propel their businesses during this period of economic turbulence,” said Steve Tait, Chief Technology Officer at Snow. “The increasing complexities of SaaS with mounting security concerns around generative AI have made the need for IT visibility even more pressing. IT leaders need to govern the unknown as effectively as they do their approved vendors.”

Managing SaaS applications remains increasingly complex, as seen by findings such as:

“Mitigating security issues that are caused by unknown or unapproved SaaS application usage is essential, especially given the shift in purchasing power away from central IT to business units and individual employees,” said Tait. “Gaining visibility is the first step to proactively protecting your organization, especially when using generative AI applications like ChatGPT. Unchecked SaaS sprawl leads to risk and overspend.”

To help organizations better grapple with evolving SaaS complexities, Snow recently made its fourth-generation SaaS management platform generally available. Snow SaaS Management provides the industry’s most comprehensive discovery engine that enables actionable insights down to the user level. With one consolidated view, Snow enables organizations to identify cost savings, redundant applications, uncover trial and free applications, manage complex hybrid applications and more.

For more information about Snow’s latest survey, please visit: or for further details about Snow SaaS Management, visit

About Snow Software

Snow Software is changing the way organizations understand and manage their technology consumption. Our technology intelligence platform provides comprehensive visibility and contextual insight across software, SaaS, hardware and cloud. With Snow, IT leaders can effectively optimize resources, enhance performance and enable operational agility in a hybrid world. To learn more, visit

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