Fostering a Culture of Innovation Must be a Top Priority for IT Leaders to Support Digital Transformation Efforts and Grow Organizational Resilience, Finds Snow Software Study

IT workers report being stuck in reactive mode, challenged with understanding their technology environments

Stockholm and Austin, Texas – June 8, 2022Snow Software, the global leader in technology intelligence, today unveiled findings from its most recent survey which found that most organizations struggle to create a culture of innovation despite digital transformation being a top priority. The survey, which polled 200 IT practitioners from the United States and United Kingdom, found that 94% of UK and 89% of US IT practitioners agree that innovation is one of their key objectives – but creating a culture that supports this may be standing in their way.

One potential reason is that more than half of IT workers (70% of UK respondents and 53% in the US) believe that their departments spend too much time reacting to problems, reducing the opportunity to be innovative – and 71% of global IT leaders agree, according to the Snow Software 2022 IT Priorities Report. In fact, 72% of IT leaders[1] surveyed last year reported they were challenged to extract important insights from the vast troves of technology investment data available. The ability to maintain a comprehensive view and understanding of all technology assets – known as technology intelligence – is essential to creating an environment primed for innovation and growth.

The new study also highlights the latest similarities and discrepancies between IT practitioners and their IT leaders. IT teams gained greater respect and appreciation for their crucial role in maintaining business continuity throughout the pandemic, but IT practitioners (82% of UK and 76% of US) and leaders (89% globally[1]) want more help from other business units to move digital transformation efforts forward faster.

“The overnight shift to remote work and more digitalization challenged IT teams in unparalleled ways,” said Alastair Pooley, Chief Information Officer at Snow. “The success of this transition instilled confidence and resilience in IT practitioners, but digital transformation requires the engagement of business unit leaders. IT teams need to examine how to foster a culture which supports innovation and creativity as enterprises shift out of ‘survival mode’ and aim for competitive advantage.”

Additional findings include:

For more information about Snow’s latest survey, please visit

About Snow Software
Snow Software is changing the way organizations understand and manage their technology consumption. Our technology intelligence platform provides comprehensive visibility and contextual insight across software, SaaS, hardware and cloud. With Snow, IT leaders can effectively optimize resources, enhance performance and enable operational agility in a hybrid world. To learn more, visit


Rachel Austin
Snow Software 

Taylor Donatell
PAN Communications

[1] Snow Software 2022 IT Priorities Report, published December 2021.