The SAM Manager’s best friend

Proactively manage software, cloud subscriptions & entitlements to drive tangible savings & reduce risk

Unlike your colleagues addressed by our other solutions pages, you don’t need to be convinced about the need for Software Asset Management. You already know how a proactive approach to managing software and cloud services, usage and entitlements can drive tangible savings and risk reductions.

You know all the Software Asset Management theory.

But perhaps you’ve struggled to put that theory into practice so far? Perhaps your SAM technology has let you down at crucial moments? Perhaps, despite your best efforts, too many manual processes have delayed and detracted from your success.

Audit Defense

You know that your organization has a 70% chance of being audited by at least one vendor this year. You need to be prepared. That means having an Effective Licensing Position that’s ready to go at a moment’s notice. And it’s not just one vendor you’re managing, but more likely dozens to hundreds.

Managing all commercial software publishers

That means you need a SAM solution that’s designed to support all vendors and all licensing programs, regardless if they are on premise or cloud-based, ideally out-of- the-box. You want a solution that can automatically calculate an Effective License Position based on accurate inventory and usage reconciled against the prevailing license agreements and purchase histories.

Complete Enterprise Visibility

Desktop software compliance is so yesterday. Today’s audit battlefields are in the datacenter, across cloud subscriptions and resources and on mobile platforms. You know you’re at risk if you don’t have complete visibility of all devices, from mobile to desktop, datacenter to cloud, together with all the appropriate license metrics. You want a solution that can help identify indirect usage of SAP systems as easily as it can tell you what mobile devices are consuming Microsoft office licenses. 

In today’s cloud-focused environments you need visibility into SaaS subscriptions across all users as well as management over IaaS utilization that allows optimization of all resources.

Cloud Discovery

When business units and users are increasingly enabled and likely to implement cloud resources outside of IT’s visibility, the need for a consolidated view of all technology consumption--regardless of who bought it–is more important than ever. With rich analytical tools, you want a solution that empowers you with a complete understanding of what is being used and by whom. 

License and Cloud Optimization

It’s not all about counting licenses and defending against audits. You want to drive value to the organization and proactively optimize software licensing and cloud services. Identify duplicates, not just for software deployed, but duplicates of on-premise and your cloud subscriptions. Manage cloud infrastructure with visibility into what is running, and how those resources are utilized – identifying whether they are needed. You want a solution that not only helps you identify ways to do this, but provides the reporting to prove Software Asset Management’s value to the rest of the organization.

automated processes

Even with all the best practices and intentions you have limited time to manage the hundreds to thousands of users, devices, software, cloud, servers, patches and requests associated with them. You want a solution that can automate key Software Asset Management, Cloud and mobile processes to accelerate adoption, reduce the manual resources required and increase ROI.


But you don’t have time to create all these reports for your Finance, IT and Procurement colleagues, especially in a world of increasingly-decentralized IT spend. Budget holders and other authorized stakeholders need to be able to answer their own questions, which means they need a simple way to generate the reports that are right for them, further accelerating the adoption of SAM best practices across the organization.

Software Asset Management = Snow

With more than 4,500 customers large and small worldwide, Snow is the most popular SAM platform, supported by more certified professionals than any other solution. From small desktop estates to multi-platform networks with more than 200,000 devices of all shapes and sizes deployed across continents and throughout the cloud, Snow is the choice for organizations that want to drive real-world cost savings and demonstrate tangible business benefits.

Learn more about Snow License Manager and the associated Snow solutions to help you manage mobile, SAP, Oracle, Virtualization and more.