Data Normalization & Cleansing

Populate CMDBs with clean & normalized hardware & software data

“Through 2018, 75% of IT organizations will fail in their configuration management efforts due to lack of standardization.” Gartner*

ITSM Configuration Management Databases (CMDB) are important to organizations that want to a) provide users with the services and software they need b) introduce automated processes and c) to streamline their IT processes.

The challenge is in not only building the CMDB but ensuring the repository of IT assets – software and hardware assets and the relationships between them – is standardized, usable and always up to date. Changing configuration and infrastructure can quickly render it inaccurate.

Data Normalization

Data can be extracted from many different sources which of course means it will not be consistent. The process of normalization makes sense of the data collected and presents it in a friendly and easily recognizable format. It removes ambiguity and duplicates to present just one clear view of information about each software asset.

By tying your ITSM processes to your SAM process will greatly enhance the productivity, effectiveness and ROI of the ITSM implementation by importing cleansed and normalized software inventory and usage information together with accurate and granular hardware configuration data from all devices in use across the network.

  • Accelerate problem resolution times
  • Increase scope of ServiceNow implementation 
  • Reduce new software costs

Snow SAM platform

Snow’s unique Software Recognition Service aggregates, cleanses and normalizes all software identified on the network – including vendor name, application name and version – before it is imported into the CMDB.

Software Recognition Service:

  • Recognizes more than 455,000 applications from more than 73,000 software publishers
  • Cleanses data from any third-party inventory or discovery solution.

This gives organizations the ability to build a complete and accurate CMDB to cover all platforms (mobile to desktop, server to cloud).

A clean CMDB accelerates problem resolution times, as well as driving better decision-making on software and licensing requirements across the organization.


As well as populating clean data into the CMDB, SAM professionals can benefit from ITSM data in the Snow SAM platform, including information on where devices reside (e.g. test, development, production) so that the most appropriate licenses can be assigned, and support agreement and ticket information, that can be used to enable smarter renegotiation of agreements.


Although many ITSM solutions offer limited Software Asset Management functionality, in reality this is too simplistic for most organizations’ SAM requirements, especially with IT environments that include datacenters, virtualization, mobile devices and enterprise software from the likes of Microsoft, SAPIBM and Oracle. Snow’s platform is designed specifically to capture the right SAM information.

  • Faster resolution time on software issues
  • Standardization of supported versions
  • Clearer visibility of license availability & suitability

For more information on populating your CMDB with the best quality hardware and software information available, learn more about Snow’s Software Recognition Service or our range of Snow Integration Connectors, including Snow for ServiceNow.

* Four Steps to Optimize Configuration Management Process and Tools 31 October 2013 G00258557 Analyst(s): Ronni J. Colville



Want to know how Snow can optimize software licenses across mobile, desktop, datacenter & cloud platforms? Speak to a SAM expert today.

Request a demo

Experience first-hand what it's like to use the world's most popular SAM platform to optimize software licenses from all major publishers.


some content goes here