This event has passed please see current events.
Oct 22, 2018 to Oct 23, 2018
USA - Chicago


Join Snow at this year’s IBSMA SAM Summit in Chicago, IL to learn about the future of Software Asset Management

  • DATE: October 22-24, 2018
  • LOCATION: Chicago, USA
  • VENUE: Chicago Gleacher Center

At the IBSMA SAM Summit, you will have the opportunity to advance your SAM programs with help from expert speakers, the latest in tools and peer networking. Learn new tactics for optimizing your organization’s Oracle, SAP and Microsoft investments while maturing your SAM and IT asset operations.

Snow Is Reinventing IT & Procurement’s Value to the Business

“By 2021, 80% of all software buying decisions for all enterprises will be made outside the IT organization by nontechnical C-level managers, up from 50% today.”1

Digital Transformation and cloud are empowering a new breed of technology decision maker, with no background in IT procurement or negotiation and little regard for governance or compliance.

Join Victoria Barber from Snow Software for her keynote presentation ‘Suddenly Everyone’s an IT Decision Maker, Now What?!’ on Thursday, October 24th at 8:30am , where she reveals how IT and Procurement leaders need to adapt to this change in technology spending power to stay relevant and deliver increased value in a crazy new world. Learn how visibility and insight are enabling IT and Procurement teams to influence the future of technology spending across the enterprise.

Learn More


Victoria Barber

Director, Snow

Victoria Barber joined Snow in 2018 following eight and a half years at Gartner as an analyst leading research into the governance and management of digital technology assets, including traditional SAM, ITAM and license management activities. Her role at Snow is to work with global organizations to help them realize the full benefits of implementing effective digital technology asset management by building the appropriate governance, teams and capabilities to support their business goals.



In the mean time, if you would like to show your interest in meeting with Snow at the event, let us know by registering below and the Snow team will contact you shortly.


Organizations around the world rely on Snow to drive business value from their software investments on mobile, desktop, datacenter & cloud platforms:
  • Jaguar Land Rover decreased its annual SAP license and maintenance bill
  • City of Tampa saved $20,000 from harvesting and reutilizing unused software in 12 months
  • Sun Chemical Microsoft bill slashed from over $500,000 to zero