Snow Software Introduces Snow Atlas

The first cloud-native platform built for technology intelligence, Snow Atlas delivers fully integrated capabilities for the hybrid enterprise

Stockholm and Austin, Texas – July 1, 2021 – Snow Software, the global leader in technology intelligence, today announced Snow Atlas, the first integrated platform built from the ground up to help organizations discover, monitor and optimize their technology investments, both on-premises and in the cloud. The first solutions available on the new cloud-native platform are software asset management (SAM), software-as-a-service (SaaS) management and IT service management (ITSM) integrations delivered as a service, now in early access.

The introduction of Snow Atlas marks a significant milestone for the company, as it establishes a new way to access Snow’s award-winning technologies and is accompanied by a significant increase in product investment.

“The introduction of Snow Atlas is the next step in our journey to enable organizations to realize the full potential of technology intelligence,” said Vishal Rao, President and CEO of Snow Software. “The platform provides a new way for the hybrid enterprise to manage cost, minimize risk and optimize technology investments. But just as importantly, we view Snow Atlas as the foundation for future innovation that supports the evolving needs of our customers. As such, we are substantially increasing the investment in our product development capacity to rapidly accelerate our innovation agenda.”

A unified platform for complete visibility and manageability  

Based on the demand to consume technologies as a service, Snow Atlas is a cloud-native platform built on Microsoft Azure delivered as a service. The platform is based on a microservices architecture and standardized APIs to enable faster innovation and flexibility. Built into Snow Atlas are self-service features such as self-healing for locked or disconnected services, real-time agent creation, end-user management, single sign-on activation and in-app guidance. Customers will also benefit from the latest features and capabilities with Snow’s continuous delivery pipeline.

Snow Atlas is designed to provide organizations with a faster time to value, improved overall experience, improved ROI and enhanced business agility. As the first solution available on the new platform, SAM on Snow Atlas empowers organizations to:

SAM on Snow Atlas is now available worldwide in early access, with general availability expected later in 2021. Snow will continue to offer options for on-premises and partner-hosted services.

Doubling down on innovation

To fuel future innovation on the platform and introduce new capabilities faster, Snow is preparing to double its product development capacity by increasing its overall investment in R&D and engineering.

“For most organizations, including ourselves, 2020 was a year of profound change that required a focus on stability and resiliency,” said Rao. “As we look at the opportunity ahead and consider the continued evolution of the market, we believe that it is essential to aggressively invest in the future of our technologies. Global organizations need solutions that can help them sort through the decisions from the past year and optimize spend to accelerate growth. And we want to ensure that we can offer new ways for organizations to realize these business outcomes by expediting our roadmap to help our customers seize the opportunity head on.”

This announcement follows several notable achievements for Snow over the past year, which include surpassing $100M ARR, rolling out a new partner program, expanding the strategic alliance with BMC and launching the inaugural Technology Intelligence Awards.

For more information on Snow Atlas, please visit   


About Snow Software

Snow Software is changing the way organizations understand and manage their technology consumption. Our technology intelligence platform provides comprehensive visibility and contextual insight across software, SaaS, hardware and cloud. With Snow, IT leaders can effectively optimize resources, enhance performance and enable operational agility in a hybrid world. To learn more, visit


PR Contact:

Julie Neumann

Snow Software

+1 615 498 9650