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Why your SAM program needs a PR makeover

The same basic principles apply to Software Asset Management. We’re not talking about the “Why you should buy Snow over SAM solution x,” kind of scenario, but how good marketing is critical to your SAM program. This may be something you hadn't thought of until now, so here are some basic steps towards the successful adoption of SAM across your organization.  

The SAP® Indirect Usage Time Bomb - PT II

In my first blog post of this three part series, I explained the concept of Indirect Usage. Why it is a significant financial risk to organizations and provided an overview of how to gain control of it. Here I explore Indirect Usage in further detail and provide practical steps to ascertain a full picture ready for contract re-negotiation and license audits.

What is your App doing?

We all know that nothing in life is free. This phrase is particularly apt when downloading so-called ‘free’ apps on mobile devices. I admit I’ve done it. In fact, I bet we’d all be hard-pushed to find someone who has a smart phone that doesn’t have free apps installed on it.

No-one said SAM would be easy…

As anyone embarking on a Software Asset Management (SAM) program for the first time quickly learns, there’s really no such thing as “push-button SAM”. Sure, you can pay a services provider to take away some of the pain, especially if you opt for a hosted SAM platform, but if your organization takes the on-premise route and doesn’t have millions of dollars to throw at professional services, then you need to sit down, buckle up and get ready for a bit of a roller-coaster ride.

The SAP® Indirect Usage Time Bomb

Are you using software that can query or write to an SAP database? For example, does your CRM access data in your ERP solution? Are you aware that you could be liable for something called “Indirect Usage” and that in all likelihood you will be under-licensed for SAP? 

SAM & IT Security – PT II

The past few years has seen support end for a number of globally used products. The likes of Windows XP and Windows Server 2003 are now unsupported by Microsoft, which means that there will no longer be updates or patches for these products.

Creating & Maintaining License Pools

You have no doubt seen the research:  the average organization will over-purchase licenses for around 20-30% of the software estate (making the likelihood that the same organization will be found to be under-licensed on another 30% of the software all the more cruel). 

Incentivizing Through Price Hikes!

Snow Software’s Managing Consultant, Michael Gray, explores the recent changes in pricing adopted by Microsoft to encourage users to move to cloud technologies and what it signals for the future of Software Asset Management (SAM).

Creative Cloud File Deletion Fallout

Adobe last week confirmed an issue where Creative Cloud files were being automatically deleted on Apple Mac devices, causing users to lose files. The issue was first identified by back-up software vendor Backblaze, which reported hundreds of Adobe Creative Cloud customers contacting them for help restoring lost files. Since then, Adobe admitted there was a problem and put it down to an update to the Creative Cloud suite. 

SAM and IT Security - PT I

You only need to look at the annual spend on IT security technologies and software (estimated by Gartner to be around US $77 billion in 2015) to see how seriously organizations take the subject.   While Software Asset Management (SAM) and IT security might not be obvious bedfellows, there is a wealth of information available from the SAM platform which can help an organization achieve its security goals.



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