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It took a while, but it was worth the wait!

Gartner Magic Quadrant for Software Asset Management Tools 2018: Snow Placed as a Leader

By Matt Fisher | April 20, 2018

Back in June 2016, I voiced my desire to see Gartner publish a Magic Quadrant for Software Asset Management. In August 2017, I was able to confirm that it was finally on the way. Now it’s here!

A few days ago, Gartner published its inaugural Magic Quadrant for Software Asset Management Tools 2018. It was a moment that many of us at Snow, and indeed across the wider SAM discipline, had been waiting for since long before I publicly queried Gartner on where Software Asset Management tools resided on their research publication agenda backin June 2016.

But now it’s here and, safe to say, I am extremely proud of the team at Snow Software for claiming the furthest position on the completion of vision and ability to execute axes  on the four-quadrant graph.

For those of you not familiar with Gartner Magic Quadrants, they work something like this:  from left to right is your ‘vision’, the further right a vendor or service provider is, the more completethe Gartner analysts believe their vision to be.  From bottom to top is ‘ability to execute’. Placement in the top right quadrant of the chart indicates the vendor is considered to be a ‘leader’.

As such, for Snow to claim both the topmost in the axis of Completeness of Vision and rightmost position in the axis of Ability to Execute on the graph is a true testament to the many years of effort that have gone into building what we claim as the world’s most popular SAM platform (a claim based on Snow having the largest customer base and the largest partner base). 

Perhaps you don’t need to scrutinize the actual Magic Quadrant itself to understand Snow’s placement in the Leaders quadrant.  The publicly-accessible Gartner’s Peer Review Insights website is testament to the general high levels of customer satisfaction and willingness to recommend the Snow platform.  As of April 16, 2018, on Gartner Peer Insights site, Snow Software has an overall rating of 4.4 out of 5 in the Software Asset Management Tools market based on 98 ratings.

We have always considered ourselves very fortunate to have such engaged and demanding customers, which is something we have encouraged further with recent initiatives such as the Snow Globe online forum, the Snow Academy e-learning system and the introduction of Snow Storm and Snow Interest Group events around the world.

We have also invested heavily in broadening the capabilities and value of the Snow SAM platform in the last three years, introducing unrivalled SAP license and user management capabilities, introducing native support for mobile devices and helping customers address the growing amount of (what used to be) IT budget going towards the Cloud. It’s a pace of development that we have no intentions of dropping. Shortly we will announce the key new values and use cases that will be supported by the next versions of the products that comprise the Snow SAM platform. 

So, believe me when I say that we will not rest on our laurels based on the recent news. We know that to lay claim to the furthest top and right position in the Leaders quadrant in the next Magic Quadrant for Software Asset Management Tools, we need to move the game forward. And as you have seen from recent blogs and our introduction of the ‘People Platform’ concept, this is something we are already hard at work doing. 

It’s great news that organizations about to invest in SAM and IT Governance now have a credible reference point from one of the world’s most respected analyst firms. But we’re not looking back, we’re already building the SAM platform of the future. 


“Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.”

“Gartner Peer Insights reviews constitute the subjective opinions of individual end-users based on their own experiences, and do not represent the views of Gartner or its affiliates.”

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