About Paula Darvell
Paula Darvell is the Chief Marketing Officer at Snow Software, where she is responsible for overseeing Brand & Communications, Customer & Partner Marketing, Field Marketing, Global Campaigns, Digital Operations, Internal Communications and Business Development, with an emphasis on customer-centric growth. She is an enterprise technology veteran with more than 30 years of marketing experience. Prior to joining Snow, Darvell served as the Vice President of EMEA Marketing for Apptio, where she led demand generation, category creation and new market expansion initiatives, along with building customer and partner engagement across the region. She has also held various marketing leadership roles at IBM (NYSE: IBM), FileNet (acquired by IBM) and Unisys (NYSE: UIS).